A focus group is composed of a group of people who are brought together by a moderator or interviewer to generate ideas as a way to gain information about a specific question or issue. Analysis of the discussions provides insights as to how a need, service, or idea is perceived by the entire group. Focus groups are relatively easy to conduct, provide data quickly and inexpensively, and allow the researcher to interact directly with the participants.
Modified Nominal Group Technique, or MNGT, is a structured method for working toward consensus. It is similar to a focus group, but it allows everyone in the group an equal opportunity to share ideas. The MNGT can be used for conducting a needs assessment, prioritizing courses of action, or gathering consensus when developing survey items. MNGTs produce creative ideas, lead to a greater sense of accomplishment, and encourage participants to confront issues on a problem-solving basis.