WebQuest #2 - Interpreting advertising images
This exercise is to be conducted entirely on the Web.  You will be viewing, selecting, and intepreting photographic images of television commercials and consumer products.
 

Go to the Advertising Age - 50 Best Commercials or Classic Television Commercials web site.

 

Select two commercials of your choice, and answer the following questions:

1.    Do you agree that this is a "best" or "classic" commercial?

2.    Do you get a positive or negative feeling from the commercial?

3.    How does the commercial appeal or communicate to its audience?

 

Print out or post the photograph of the commercial to WebBoard along with your answers. Go to the Honda or Amana web site. Browse through the site looking at products, then answer the following questions.

1.    How is advertising on the Web visually different or the same as advertising in print media or television?

2.    What images or visual techniques are used in Web advertising?

3.    Is Web advertising addressed to particular audiences?
  (Note: This page is under construction)